LG Global One Platform (GP1)

Launch Month/Year: January 2024

GP1 enables LGE digital hub to provide differentiated CX, services and purchase benefits, further extending LGE DX to other commerce channels. GP1 enables LGE digital hub to provide differentiated CX, services and purchase benefits, further extending LGE DX to other commerce channels.

Background

Current LG.com is not providing customer experience and information by their needs.

Approach

The GP One UX objective is to build a competitive brand & customer experience as global one platform.

UX Framework

In order to optimize customer journey based on Data Driven, UX framework should be able to support more flexible.

Key Page Flow

Skills: E-Commerce · Digital Marketing · Magento · UX Research · User Experience (UX) · Website Development · SEO · Google Tag Manager