Portfolio

LG Global One Platform (GP1)

Launch Month/Year: January 2024

GP1 enables LGE digital hub to provide differentiated CX, services and purchase benefits, further extending LGE DX to other commerce channels. GP1 enables LGE digital hub to provide differentiated CX, services and purchase benefits, further extending LGE DX to other commerce channels.

LG Electronics India Website GP1

Background

Current LG.com is not providing customer experience and information by their needs.

Approach

The GP One UX objective is to build a competitive brand & customer experience as global one platform.

UX Framework

In order to optimize customer journey based on Data Driven, UX framework should be able to support more flexible.

Key Page Flow

Skills: E-Commerce · Digital Marketing · Magento · UX Research · User Experience (UX) · Website Development · SEO · Google Tag Manager

Client
LG Electronics India
URL
Categories

Related items

Conversational AI Shopping Assistant on lg.com/in.
Launch Month: January, 2024 Conversational AI empowers businesses to quickly deploy and scale generative AI-powered…
Somany Ceramics Revamped Website & Mobile App 2018-19
Having established itself as a notable brand in the Indian Ceramic Industry, Somany Ceramics remains…
3D Tile Visualizer Application 2016
Somany has launched the revolutionary tile visualizer application which let you design your home interiors…
Aapka Style Somany Style
Somany TV Commercial FY'2016-19 The fresh and peppy campaign reinforces the brand’s commitment to meet…