Zindagi Ko Chamakne Do

Somany TVC 2014

This film is a montage of people in different homes and different situations, interacting with Somany ceramic tiles. The film captures the mischief of two young boys too eager to grow up. This is followed by a classical dancer and a mother practicing to dance and walk in heels respectively. The film then cuts to a couple creating ‘Rangoli’. Finally we see a grandfather playing
with his young grandson.

The entire film is set to the song, ‘Zindagi ko Chamakne do’ (Let life shine). Not just the TVC, ‘Zindagi ko Chamakne do’ has been going all out on the digital front as well promoting the Chamakne Do campaign online through video ads and on social media. With various contests created asking people their Chamakne Do moment, they are engaging people helping them recall fond memories spent at home.

Check out Somany Ceramics social media pages with the hashtag #ZindagiKoChamakneDo