Portfolio

LG Global One Platform (GP1)

Launch Month/Year: January 2024

GP1 enables LGE digital hub to provide differentiated CX, services and purchase benefits, further extending LGE DX to other commerce channels. GP1 enables LGE digital hub to provide differentiated CX, services and purchase benefits, further extending LGE DX to other commerce channels.

LG Electronics India Website GP1

Background

Current LG.com is not providing customer experience and information by their needs.

Approach

The GP One UX objective is to build a competitive brand & customer experience as global one platform.

UX Framework

In order to optimize customer journey based on Data Driven, UX framework should be able to support more flexible.

Key Page Flow

Skills: E-Commerce · Digital Marketing · Magento · UX Research · User Experience (UX) · Website Development · SEO · Google Tag Manager

Client
LG Electronics India
URL
Categories

Related items

LGVerse: My LG Home
A Futuristic Way To Experience LG Products Virtually Background: POC: Verifying technical feasibility through the…
Duragres Tesoro Series
Somany Product LaunchTesoro Series is a lcolor body luxury collection of tiles in Glazed Vitrified…
LG Electronics India Increases YoY SEO Traffic by +62%
Challenge & ObjectiveTo improve Organic Traffic on Google and Increase the market share thereby acquiring…
Somany Ceramics Revamped Website & Mobile App 2018-19
Having established itself as a notable brand in the Indian Ceramic Industry, Somany Ceramics remains…