Top 35 Google Adwords Formulas from Basic to Advance You Need To Know!

Google AdWords is Google’s advertising system. In this advertisers bid on keywords so that their ads can appear in Google’s Search Results Page (SERP). These are call paid or sponsored ads that advertiser pays to Google. These are clickable text ads.

Google Adwords

Below are the 35 useful Adwords formulas from basic to Advance level you need to know in order to get Better ROI from your campaigns:

#1 CTR(Click through rate) = Clicks/Impressions X 100

#2 CPM = Cost/1000 impressions

#3 CPA= Total cost (per acquisition)/total no. of leads

#4 Conversion rate = Conversion/Clicks

#5 Total cost = Click * CPC

#6 Adrank = CPC * (Quality Score + Ad-Extension)

#7 Quality Score = depends on – CTR, Landing page, Ad relevance

#8 Actual QS = Sum ( (sum of QS * impression)/ sum of impressions)

#9 Actual CPC = (Ad rank below competitor/Quality Score of your) +0.01

#10 ROAS (Return on ad spend) = Revenue(or conversion value)/ad spends

#11 ROI = (Conversion- cost)/cost of ad spend

#12 Cost = conversion rate * profit margin

#13 Max CPC = (Avg Conversion Value/desired ROAS)*conversion rate

or

#14 Max CPC = (total conversion/clicks)/desired ROAS

#15 Ad CTR = Clicks / Ad impressions

#16 Ad request CTR = Clicks / Ad requests

#17 Ad request RPM = (Estimated earnings / Number of ad requests) * 1000

#18 Ad RPM = (Estimated earnings / Ad impressions) * 1000

#19 CTR = Clicks / Impressions

#20 Coverage = (Ad requests that returned ads / total ad requests) * 100

#21 Delivery rate = Ad impressions / Ad requests

#22 Drop-off rate = Number of impressions / Matched requests *100

#23 Impression RPM = (Estimated earnings / Impressions) * 1000

#24 Page CTR = Clicks / Page views

#25 Page RPM = (Estimated earnings / Number of page views) * 1000

#26 Query CTR = Clicks / Queries

#27 Query RPM = (Estimated earnings / Number of queries) * 1000

#28 RPM = (Estimated earnings / Number of page views) * 1000

#29 TrueView VTR = TrueView Views / TrueView ad impressions

#30 Conversion ratio = No of conversions/ No of clicks*100

#31 CPA = Total spent/ Total conversions

#32 CR = Total conversions/ Total clicks*100

#33 ROI = Revenue – Cost/ Investment Cost*100

#34 TROAS = Value of the product/ Converted click cost*100

#35 ACPC = Ad rank of the person below you/ Your quality score + $0.01

Connect To Your Customers On The Web With Google Ads and use above formulas for getting Better ROI.

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